A field guide to getting dressed
The wardrobe, reissued.
Eleven features. One app. Built so you stop staring at your closet and start wearing it. Welcome to Issue 01 of Clottr — a tour of everything we just shipped.
From the editor
A short letter, before you scroll.
I've spent most of my twenties standing in front of a closet I'd carefully assembled, wearing the same five things. Not because the rest was bad, but because deciding was annoying. Weather, calendar, what's clean, what's seen, what fits the day. Five variables and a tired brain at 7:42 in the morning.
Clottr is the app I needed then. It reads your wardrobe, checks the forecast, peeks at your week, and writes you a fit before you've finished your coffee. It tells you when a new purchase is a third of the same jacket you already own. It packs your suitcase. It notices when you haven't worn the green sweater in 92 days and gently suggests you might.
We built it as a newsletter from your own closet. Personal, opinionated, daily. This page is a tour of the lineup. Pour something warm. Scroll slowly.
— Nikita, founder
Inside this issue
eleven features
- 01 Daily Fits Mornings
- 02 Outfit Planner Every day
- 03 Virtual Try-On Before you buy
- 04 Travel Planner On the road
- 05 Should I Buy At checkout
- 06 Wardrobe Insights Weekly
- 07 Style Chat On demand
- 08 Calendar Week ahead
- 09 Browser Extension Coming soon
- 10 Streaks & Rewards Daily habit
- 11 Style DNA Day one
01 · Mornings
A full outfit, before you're awake.
Every morning, Clottr drafts 100-300 complete looks from clothes you already own. It checks the forecast in your city, reads the day on your calendar, and matches the formality to whatever you're walking into. Finally it selects the top 1-3 of those and presents them.
The fit lands as a push, an email, or both. You tap to wear it, swipe for another, or open the app and remix on the canvas. The result: dressed in 38 seconds, not 18 minutes.
Read the Outfit Planner page →
02 · Every day
Seven dimensions of style, scored.
Every outfit Clottr suggests passes through seven gates, rules followed by the top designers in the world and this is what I am most excited about. We do not use AI to create or rate outfits since it is highly unreliable. To fix that, we followed the exact process that designers have been following for ages and turned it into a repeatble, adaptable and explainable algorith, If it doesn't pass, you don't see it.
- ·Color harmony
- ·Formality match
- ·Proportion balance
- ·Style coherence
- ·Pattern mixing
- ·Occasion fit
- ·Seasonal fit (fabric + weather)
03 · Before you buy
See it on you in three seconds.
Photograph a piece, paste a product link, or pull from your wishlist, Clottr fits it to your captured pose, swaps in your face, and renders the result fast enough to feel like a mirror.
No filters. No flat overlays. Real fabric drape, real proportions, real you. Need it to look better for social media? No problem, the "Max" quality takes longer, but have fewer mistakes.
Open the Virtual Try-On page →
04 · On the road
Pack with a stylist who reads the forecast.
Tell Clottr where you're going, when and what your are planning to do. It pulls the multi-day forecast (even 6 months in advance!), checks your plans, builds an outfit per day, then turns them into a clean packing list. No double-packed sweaters. No "I forgot a belt."
Forecast changes mid-trip? The planner re-suggests. Dinner reservation moved? The dress code follows. It's the difference between a suitcase and a curated capsule.
Read: "I packed a 10-day trip with an AI" →05 · At checkout
The interrogator at the register.
Paste a link or snap a photo. Clottr compares the candidate against everything in your closet, surfaces near-duplicates, projects cost-per-wear from your style profile, and delivers a verdict in plain English.
"You already own three black knits in this weight." or "This fills the mid-weight jacket gap your wardrobe has been carrying since October."
Open the Stop Shop Regret page →
"Your closet, told as a story."
06 · Weekly
Analytics, written like editorial.
The Insights tab reads your closet aloud: palette, streaks, deep cuts, peer percentiles in the voice of a stylist with a copyeditor.
The Hero
"In color play, you're in the top 12% of Clottr users this month."
Today
Three unworn pieces are dressed for the weather you're walking into.
Palette
A quiet shift toward warm neutrals. Cream is up 38% week over week.
Streak
11 days dressed by Clottr. Two more, and you unlock the spring tier.
Deep cuts
The olive overshirt hasn't been worn in 92 days. The weather is finally right.
Recap
Your most-worn this week: the navy blazer. CPW just crossed below $4.
07 · On demand
A stylist that follows the rules.
Ask Style Chat what to wear to a city-hall wedding, what shoes go with the linen suit, whether the new sneakers work with the rest of your closet. It answers in the voice of a friend and when it suggests an outfit, it builds it from your real wardrobe and shows you the rendered fit.
Tools, not toys. The assistant evaluates, generates, and tries on, not just talks, using the same strictly designed rules. Hallucinations? Never.
08 · Week ahead
What your week wears.
Connect your calendar and Clottr maps an outfit to each event ahead of time. The 11am client meeting gets dialed up. The 7pm dinner gets one notch more interesting. The Saturday hike gets the technical layer.
You see the week as a string of fits. Nothing gets re-worn back-to-back. Nothing clashes with the weather. The decisions are made before Monday begins.
09 · Coming soon
Try anything on the internet. As you Shop.
The Clottr browser extension lives on every product page you visit. One click and the piece is on you, scored against your wardrobe, and stamped with a Should I Buy verdict, before you've clicked add to cart.
Every other extension in the fashion space tells you where to find an item cheaper and pushes you to buy fast fashion (they earn commission with each purchase!). Clottr instead tells you if you even need it in the first place. We never earn commission = we are on your side.
Launching shortly after the app. Create an account and you will be the first one in.
See the new way to shop →
10 · Daily habit
Streaks, tiers, and the quiet joy of a habit.
Log the fit you wore and Clottr builds a streak. Hit the milestones: seven days, twenty-one, a full season and unlock badges, paywall-free try-ons, and tier perks. Not gamification for the sake of it. Just a nudge to keep dressing on purpose. What's in it for you? After 3 months you get a full, detailed picture not only of your wardrobe and style, but how your present yourself to the world. And as an added benefit, Clottr will tell you which pieces to sell off or donate. The simplest way to fight fast fashion and be sustainable.
7
Day streak
21
Habit formed
90
Full season
11 · Day one
Your Style DNA, captured in five minutes.
Onboarding is a short quiz, a few reference photos, and a captured pose. By the end Clottr knows your formality range, color leanings, fabric tolerances, fit preferences, the brands you trust, the occasions you dress for. Every recommendation downstream rides on it.
You can edit any of it later, the profile is yours, not a one-shot guess.
Closing the issue
"The wardrobe you already own is wider than you think. We just made it legible."
That's Issue 01. Tomorrow morning, your first daily fit lands. Next week, the first weekly recap. Soon, the browser extension. Thank you for reading.
— The Clottr team