Press
Clottr press kit
Everything you need to write about Clottr: the one-liner and boilerplate, the logo, brand colors, app screenshots and a founder photo. Free to use in editorial coverage.
Press contact: support@clottr.ai
One-liner
AI-powered virtual try-on and daily outfit planner.
Boilerplate
Clottr is an AI-powered virtual try-on and daily outfit planner. It shows people how clothes look on their own body before they buy, builds weather- and calendar-aware outfits from the wardrobe they already own, and gives an honest Should I Buy verdict that flags duplicates and cost per wear before a purchase. Clottr takes no retailer commission, so it can recommend skipping a purchase. The app is coming soon for iOS and Android, with a companion browser extension. Clottr is operated by NOVSI IT Ltd, founded in 2025 in Sofia, Bulgaria, by Nikita Ovsiannikov.
Fact sheet
- Company
- Clottr, operated by NOVSI IT Ltd
- Founded
- 2025, in Sofia, Bulgaria
- Founder
- Nikita Ovsiannikov
- Platforms
- iOS and Android, plus a browser extension (coming soon)
- Pricing
- Free tier plus an optional paid plan. Join before launch for an exclusive price, discounted for life.
- Website
- clottr.ai
- Press contact
- support@clottr.ai
Name and logo
Logo and app icon, white on burgundy
- Please write the name as Clottr, with a capital C and nothing added.
- The logo is the Clottr wordmark in white on burgundy. Please don't recolor, stretch or redraw it.
Colors and type
Burgundy on cream, with a serif for headings and a clean sans for everything else.
Colors
Burgundy
Primary brand color: the logo, buttons and highlights
#71222E Deep burgundy
Links and gradients
#4E151E Cream
Page and app background
#FEF9F2 Ink
Text and headings
#20191A Tint
Borders and soft backgrounds
#EFDFE0 Typefaces
App screenshots
Real screens from the Clottr app on iPhone, at full resolution. Clottr is coming soon, so details may still change before launch.
Virtual try-on
Daily outfits
Daily Fit: today's outfit, planned from your wardrobe and shown on you
Fit Canvas: combine pieces from your wardrobe, then see the look on you
Outfit rating: every look is checked against seven style rules, with the reasons shown
Calendar: an outfit planned for every day, with the weather forecast
Digital wardrobe
Should I Buy
Wardrobe Insights
Trip planner
AI stylist
AI stylist: ask for a look and get outfits from your own closet
Founder
Nikita Ovsiannikov, Founder
Nikita Ovsiannikov
Founder
Nikita Ovsiannikov founded Clottr in 2025 in Sofia, Bulgaria. An engineer by background, Nikita treats a wardrobe as a system rather than a pile of separate pieces, where the right combinations create dozens of outfits. That is why Clottr's styling runs on explainable rules instead of an AI black box. With a background in technology and sustainability, Nikita has focused Clottr from day one on helping people buy less and waste less.
Earlier interviews
Using these assets
You are welcome to use everything on this page in editorial coverage of Clottr without asking first. Please don't alter the logo, crop a screenshot so that it shows something different, or suggest that Clottr endorses your publication.
Press contact
For interviews, quotes or anything not on this page, email us. We check daily. Response within a week.
Press email
support@clottr.ai